Drumming For Corporate Team Building


Note from Jim Greiner:

This article first appeared in the March, 2018 issue of the Percussive Arts Society’s periodical, “Percussive Notes”.

The Percussive Arts Society is a wonderful resource for drummers and percussionists worldwide for information and to network.

Visit the PAS online at www.pas.org

I’ve included the entire article. including the PAS notes at the end.


I am frequently asked by my corporate drumming clients, often with some perplexity, how I got started doing drumming programs for corporate team building and conference keynotes. My answer is an example of how our paths in life are the result of a combination of passion, purpose, and perseverance, and, as one of my clients summed it up, “simply being at the right place at the right time with the right stuff.”

Getting Started

In the early 80s, I was teaching hand drumming classes and organizing drum jam sessions in the San Francisco Bay Area, because I missed the community drumming experiences that I had in my two years in Africa… I wanted more people to play with! My classes and jam sessions included both traditional techniques and contemporary rhythms to give people a solid grounding in the mechanics and traditions of drumming. However, I also incorporated using rhythm for building a sense of community, and for reinforcing positive, personal life lessons. I based these on my life-long study of Zen and meditation principles, and on my experiences while traveling to a variety of different cultures.

After one drumming session, one of the participants, a lawyer, exclaimed, “This is the best stress release therapy and team building activity that I have ever done, we should do this in our office! We’re often so stressed out that we just don’t work together effectively, or communicate clearly, as a community.” Of course, not stopping to wonder how I would do this, I said, “Let’s do it!”

Later, I wondered what I had gotten myself into; I knew virtually nothing about the corporate world. I realized that I could not just teach a drumming class, or lead a drumming jam session. So, I did the same thing I did before any of my travels to foreign cultures – I researched it.

I spent hours in the local library studying the corporate world (this was pre-internet days). I also bought several books about management styles, various types of corporate structures, and the current corporate team-building models. In addition, I talked with several of my friends who worked in the corporate world about the nature of this culture. I also talked with the lawyer about the culture of his office, the personalities of his colleagues, and what he thought would work with his group. He emphasized the importance of making it easy and fun for his colleagues to experience the community-building, personally empowering, and stress-releasing benefits that he had experienced in my sessions.

Fortunately, I have been passionately interested in Cultural Anthropology since my early teens, so I saw this culture from that perspective as well. I also included some of the universal fundamentals of thriving communities that had fascinated me so much during my studies and during my global drumming travels.

The Three C‘s

I broke these fundamentals down into what I call the three “C’s” of community-building: Communicating, Collaborating and Celebrating. Following are short explanations of each these fundamental principles that I can deliver in the first few minutes of the session. In this way, I would set the intention for the rhythm activity, and reinforce each of them as we played together.

Communicating has two elements; listening to each other with open ears, open minds and open hearts, and learning the skills necessary to express ourselves clearly and articulately, with the goal of creating an open exchange of information and ideas with each other.

Collaborating means willingly engaging with other people to create solutions to shared challenges – not holding back, but jumping in together from the start.

Celebrating also has two elements. The first is acknowledging and celebrating successes, whether they are incremental steps forward or huge breakthroughs. In this way, we reinforce the process that created the successes. The second element of Celebrating is based on the simple truth that being alive is a blessing… Life is a blessing… and the most profound way that we humans have ever created to reinforce this truth is to gather together with others and celebrate together as family, friends and colleagues.

My corporate clients have told me time and again, that this introduction, and the way I deliver it while demonstrating rhythm skills, is what make my sessions so immediately effective, and the results so enduring.

The Curriculum

I then introduced very basic rhythmic and tonal patterns for each of the instrument families that I used that reinforced each of these three principles. I based these on some of the universal rhythmic patterns that I found were common to many cultures. I knew from experience that these would be easy for novices to play, and that they would reinforce my fundamental community-building elements in a very down-to-earth and powerful way.

The instruments I used included Congas (this was before Djembes were readily available on the west coast of the U.S.), Shekeres, Frame Drums and headless Tambourines (Jingle Rings). Each instrument family had a basic rhythmic pattern that intertwined with the others to create the group rhythm. Of course, this was a great way to reinforce the principle that each group member is contributing his and her individual skills, talents and personalities to the community goals… the Community Groove!

My goal was to create a drumming program that would truly serve this group, and that would carry over into the group members’ personal lives. I also included insights I had during several years of drumming with people around the globe about how different groups used drumming and rhythm to uplift and unify themselves, and to acknowledge and celebrate important events.

In other words, I began by studying the fundamentals of the corporate world, and then included my own interests and talents to develop a program that would truly serve this group. At that time, and to this day, I firmly believe that my fundamental role in doing this work is community service, just as I feel that my fundamental role, and privilege, as a musician is community service.


The time to do the drumming session with the law group came… They loved it! Their boss loved it…I loved it! I had one of those enormously powerful “Aha” moments as I realized that this was a completely new, and hugely unexpected way to bring the benefits of drumming to people who normally might never experience this uplifting and unifying age-old tradition.

Over time, I have refined my corporate team building activities considerably, and added conference icebreaking and interactive keynotes to my programs. However, it all started with my love of drumming and teaching, my own lifelong interests in how people create and sustain thriving communities, and my willingness to explore rhythm, and life.


Since that first corporate session, I have conducted community-building rhythm sessions worldwide for well over 3,000 groups ranging in size from six to 4,500 and in a wide range of industries. These have included construction, pharmaceutical, manufacturing, agriculture and food service, military, law enforcement, fire fighters, tech, medical services, travel, science, finance and banking, trade unions, education, aerospace, energy, health and wellness, insurance, communications, shipping, non-profit, religious, athletic, governmental, entertainment, sales, and recreation.

I have been blessed to continue to travel around the globe on my rhythm journey to every continent except Antarctica (any scientists there want to drum up some heat?). Of course, we who are involved with the Percussive Arts Society know that rhythm is a universal element that is found in every culture on earth.

My own experiences include drumming with people as widely divergent as the Tuaregs in the Sahara, The Hausa from West Africa, Flamenco musicians in Spain, Junkanoo Drummers in the Bahamas, Brazilian Samba musicians, indigenous Native American Chumash drummers in California, Gospel and Funk drummers in Chicago, Hawaiian drummers on Maui, Haka (rhythmic chanting and movement) in New Zealand, celebration drumming in China, Japanese Taiko drumming, and more. I learn more about the power of rhythm to uplift ourselves and unite us every time I play!


Jim Greiner is an internationally acclaimed, multiple award-winning percussionist, educator, community and corporate drumming pioneer, and recording artist. Through his company, Hands- On! Drumming Events (www.HandsOnDrum.com), Jim conducts rhythm sessions and performs worldwide.

Jim is a seven-time winner of Drum! Magazine’s Readers Poll awards for his clinics and instructional DVDs, and has been featured on PBS, NRP, the Discovery Channel, the BBC, and in many print and online media worldwide. Jim has also presented over 35 clinics at prestigious Percussive Arts Society International Conventions.

Jim Greiner is an endorser Artist for LP (for professional playing and teaching) Toca Percussion (for Corporate and Community Drumming), Sabian Cymbals, ProMark Drumsticks, Gibraltar Drum Hardware, and Audix Microphones.

Jim has performed hundreds of shows worldwide with one of America’s top corporate and special events bands, and with festival headliners such as Jazz/Rock icons Quicksilver Messenger Service, Blues/R&B “Lioness” Sista Monica Parker, and Rock legend Jerry Miller (#68 on Rolling Stone Magazine’s’ list of the top 100 Rock guitarists of all time).

Jim is also the designer of the LP Jim Greiner Shekere, and is an acclaimed Shekere player.

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Drumming For Corporate Team Building by Jim Greiner- pas


Flow And Groove

One of the participants in a recent corporate team building rhythm session that I conducted in San Diego remarked that he was moved to re-read the book, Flow, because i included that concept in the session.  That inspired me to re-read parts of it again, myself!

I enthusiastically recommend psychologist Mihaly Csikszentmihaly’s ground-breaking book, Flow, to you, and to anyone who wants to learn more about this heightened and deepened state of awareness.

This is the same state that athletes call The Zone, that Martial Arts and Zen practitioners sometimes refer to a Effortless Mastery, and that others call the Mind/Body connection.  This is the state of being that we also call being “in-the-moment”.

Musicians call it the Groove.  This is when we’re playing deeply entrained with each other, and with anyone who can hear and feel our music.

We enter this state, no matter what the activity is, through repeating physical actions with positive intentions and a mindful and disciplined focus on the underlying fundamental skills of our actions. This is the place where our conscious minds take a well-deserved break from judging and editing our actions and thoughts, and our subconscious minds and our bodies connect on an intuitive level.  

Of course, “repetitive actions” is just another term for “rhythms”!

It does take time to enter into this state; we have to continue repeating our actions even, and especially, when our conscious minds get “bored” and want to try something new.   As the amazing American Opera singer Beverly Sills stated, “There is no shortcut to any place worth going.”!

As we build and reinforce these fundamental actions into our muscle-and nerve-memory, we are able to let go of conscious effort and enter into this Flow state.  This is a state of graceful power!

The Four P’s Of Practicing

Practice is both a verb, to practice a skill (a musical instrument, for example), and a noun, a life-practice (such as Yoga, Meditation, Music, etc.) that reinforces positive Life Rhythms… beneficial patterns of Attitude and Action.  We reinforce both through repetition.  Of course, we want to make sure that we’re repeating the things we want to get good at!

Here are four fundamental elements to build into our life-practices, and into our practicing, to make sure we are reinforcing our positive Life Rhythms… as individuals, and as groups:

1) Purpose:  Have a clear vision of what you want to do.  What are your short-, mid-, and long-term goals?

2) Plan:  Create a routine of specific actions.  Set regular days and times to engage in the activity, and know what you will do during each session.  Your practice will become a regular part of your life, and something to look forward to!

3) Persevere:  Keep to your Purpose and to your Plan.  Every time we break a routine, it becomes easier to break it again, and to feel that we are unreliable… which makes it easier to break it again.  Every time we stay with a productive routine, we reinforce a sense that we are dependable; this makes us want to live up to our dependable nature and engage in the activity again and again!

4) Play:  Have fun… We call it “playing music” for a reason!  Make any and all Practice time into Play time.  As children, we learn by playing.  As adults, we often forget to play because we now have responsibilities, and can feel that playing is wasting time.  Keep playing to keep learning! When we are reinforcing skills, or learning knew ones, we know that we are “practicing”, but when we approach each session with an attitude of, “I’m going to play now”, we create a feeling of eager anticipation. This then reinforces a positive attitude that carries over when when play, at anything, in public or with friends.  For example, I start every day by breathing deeply several times, giving thanks for all of my many Blessings, and telling myself, “I get to PLAY today!”.  This is especially important when I know that some of my day will be spent “playing” in my office to get gigs so I can PLAY for, and with, other people!

Now go play… at something… anything!

Empowering People To Empower Each Other

“I was excited to have the large drum (Djembe) to play, and I thought that I’d have a fun time banging away on it to blow off steam… to release stress!”

“But, as soon as I started to play, I realized that, since I had such a large, powerful instrument, I had a responsibility to use that power to support the group, not just to play for my own needs.”

That comment was made during one of my Comments & Observations segments in between drumming sessions at a corporate team building event I did in Iowa in mid-August. The man who made it was a large, muscular guy, whom I noticed was playing a solid part, with a few very cool variations, the whole session.

His observation reinforced a fundamental principle of my community-building drumming sessions; the power of percussion, like any power that we harness and nurture, should be used to serve others, while also giving us a personal, creative outlet to serve ourselves!

This intention can be one our of personal Life Rhythms that we reinforce through repetition of attitude and action.

One of my personal mantras that I include in my short morning “jumpstart ritual” is “I will use my power for good today!”  This has the double benefit of both renewing my power, and of focusing it towards my intentions.

For example, we all have the immensely creative power of thinking. The thoughts that we create then shape the patterns of our attitude and actions. If I fill my head with negative thoughts born out of anger or frustration, then my actions will be driven by them.  When I instead create thought patterns of how I will do good, then I am much more able to act in ways that help solve the issues that anger or frustrate me.  Of course, this is an ongoing practice that I have to renew every day! 


Jim-GreinerHello Visitors,

Welcome to my Hands-On! Drumming® Corporate Events and Community Drumming Blog!

Why Drumming For Corporate Team Building And Conference Ice Breaking?

Purpose-driven Group Drumming has been used by people worldwide for thousands of years to:

-energize and focus group members
-release stress
-reinforce community bonds
-celebrate important events

My corporate team building programs have been so successful because I actively engage the group members in the real-world experience of working together as a team by playing individual rhythmic parts that fit together to create the complete group rhythm… the Group Groove!

This is the same process by which members of groups worldwide build thriving communities when they contribute their individual skills, talents and personalities to shared goals and to shared values.  My work is dedicated to helping people from all walks of life build the fundamental skills needed to literally synchronize their rhythms to create powerful group rhythms that lead to success!

In addition, I work with my clients to customize my corporate programs to serve your goals and to reinforce your themes and values.  In this way, the drumming experience becomes a powerful and uplifting vehicle for bringing immediate and enduring solutions to the challenges facing each unique group of people.

I’ve built my programs around my four decades of drumming, percussion teaching, rhythmic adventure travels and work with clients throughout the world. This includes two years in Africa where I was profoundly moved by the way people used drumming to literally create personal and community rhythms that combine to create and reinforce thriving communities.

My Corporate Drumming Blog will cover various elements of my work with corporate groups and conferences, including real-world principles and actual case studies.  (I always receive permission from those of my clients whose names and organizations I include).

Please feel free to contact me with your comments, questions and suggestions!

All the best,

Jim Greiner signature

Rhythm: The Universal Language

The young software designer from India looked across our circle of drummers at his colleague from northern Europe, grinned broadly and exclaimed, “I loved the part you were playing, so I copied it. It was so very easy for me to play!”

The other fellow looked surprised, laughed and said, “I thought I copied it from you!”

I had been brought in to do a corporate team building program for a group of software engineers from Asia, Europe, India and North America who would be working on a project together. They all spoke fluent English, however the organizers knew that the different work styles and cultural expectations among team members might slow down their creative process.

My client’s goal for me was to help the participants quickly create a spirit of teamwork and a unified group culture of communication and collaboration that transcended their deeply-ingrained cultural differences.

As we played together, I helped them to learn how to recognize and support each other’s personalities and contributions, and to create their own unique, powerful Team Groove.

Some of the revelations that they shared during our Comments & Observations discussion afterwards included:
– “If I got off the rhythm, I was able to get back on when I listened to what others were playing!”

– “I could try new things, because the group rhythm was so strong that we supported each other’s creativity!”

– “I always thought that I didn’t have any rhythm.  I wonder what else in life I keep myself from doing simply because I’ve never learned the fundamentals.”

Group drumming, when done in a focused and purposeful way, is such a great builder of communication and collaboration skills because the same core principles and skills apply to both group drumming and to all thriving communities:

– actively listening to other group members with open ears, open minds and open hearts

– expressing ourselves clearly with the intention of creating a free exchange of information and ideas

– responding to what other people contribute, not to our own inner conversations

– willingly engaging together to create solutions to our shared challenges

And, as an added benefit, drumming is a powerful, time-honored way to celebrate successes and the blessings of life with others… to play together!